The Fine Food Burger Company restaurant at 330 Upper Street has closed because the firm is to focus on its mobile units.
The directors of the premium burger restaurant, husband and wife Robert Tame and Sam Steele, have handed over to Valery and Julie Taillandier and Boris Corre, who are hoping to open new venture Equation at the beginning of April. Equation will serve world food with a French touch.
The opening of competing burger restaurants in the area, most recently Byron, has meant that family-run The Fine Food Burger Company has struggled to keep up. But it says it will continue operate mobile services this summer and has won a contract to serve food at the Olympics, as well as music festivals Glastonbury, V and Latitude.
Director Sam Steele said: “When we opened in 2005, it was just us and Gourmet Burger Kitchen in the premium burger market in this area. In the intervening years we have seen Hamburger Union and Hachette come and go, and the newest arrival, Byron.
“Instead of competing on the high street, it’s better to concentrate on what we’re really good at, and that’s serving high quality food fast.”
They have retained their restaurant at the 02 Centre and their offices above the original restaurant site on Upper Street.